The illustrations bring a more human touch to the site, making a complex, information-heavy subject feel approachable and engaging while helping Alecta stand out.
Adding animation gave an extra layer of personality. Movement draws the eye and makes important content stand out, while also making the site feel more alive. Bringing scenes and characters to life was both challenging and fun.
The blue colour scheme
The green colour scheme
The orange colour scheme
Examples of illustrations in situ