Hatting packaging illustrations

I was commissioned by Identity Works to create a series of illustrations for Hatting's new bread packaging. The goal was to break away from traditional bread packaging by incorporating bold, colorful characters and striking typography to make the design truly stand out on supermarket shelves.

Credits:

Agency: Identity Works
Brand: Hatting

Photography: Mattias Södermark / Food & Friends

You may also like

Länsstyrelse Stockholm

Skateboarding in Motion

Hatting character animations

Frame it right — illustrated eyewear inspiration

Drink packaging designs

Xenit brand illustrations

AI editorial illustration for EIF

A selection of various illustrations

↑Back to Top