Svenska Spel

Commissioned by Happy F&B, I created a series of spot illustrations for Svenska Spel. The brief centered on the core idea that the illustrations exist first and foremost to make information easier to understand and navigate. But just as important, they are supposed to reflect that Svenska Spel is part of the entertainment industry, so the illustrations had room to be playful and unexpected. To deliver on that, the illustrations combined a quirky concept with a simple, clear visual style, developed across multiple levels of detail to cover every use case, and designed to work seamlessly across both digital and print communication.

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